Powered by Yours Truly and Adidas Originals, we are presented with the latest installment of the “Songs from Scratch” campaign, allowing us fans to get a view into the creative process of designing a song. Chet Faker and GoldLink seem to be quite the combination. “On You” is a love song, but is far from the archetype of such compositions. Over a somewhat mechanical-sounding instrumental, Chet’s falsetto-driven hook “I can save a hundred million dollars for love. Just tell me where to spend it on you, girl,” thrives throughout. Even though he switches flows a number of times, GoldLink’s verse is strongly paced and rhythmically calculated, which results in a uniquely infectious delivery. Whoever had the idea of bringing these two musicians together seriously deserves a raise.
Stream “On You” and most definitely watch the short video of the two crafting this song from scratch below.
I LOVE MAKONNEN’s buzz is at an all time high right now. A great deal of it is due to his certified banger “I Don’t Sell Molly No More,” which is popping up on everyone’s timelines. On what appears to be a promo run, the ATL/California rapper recently spent some time out in New York City and blessed Big Apple fans with a performance at 161 Ludlow. Goodwin and The Fresh Heirwere on hand to capture it.
Watch him perform “I Don’t Sell Molly No More” below. His latest project, I LOVE MAKONNEN EP is available here.
Following behind the scenes footage of “Came In,” PeeWee Longway and Migos release the official music video for the standout track off the Streets On Lock 3 mixtape. Keemotion handles the directing duties and captures the new ATL rappers in a backyard with plenty of big face Benjamins.
Watch “Came In” below and download the mixtape here.
Boston wordsmith Karlton Marz disappeared for a little while, but now he’s back and equipped with a new appropriately titled track/video in “I’m Back.” Envision Productions captures the promising emcee delivering Mike Tyson-like punch lines over aggressive production by ArJayTHalllest in what looks like to be a rundown warehouse.
“I took a little break from the music to refocus my mind…feeling better than ever now,” Marz admitted in a recent conversation I had with him. With a new burst of energy and focus, look for him to make good on the previously scattered quality releases with a full-length project sometime in the near future.